TikTok is not only the social network of the moment but also one of the most solvent business channels for influencers and personalities on the Internet. Part of its success stems from the algorithm that integrates the application, which allows us to obtain a much more pronounced growth factor than that offered by applications such as Twitter or Instagram, so we can monetize content more quickly. Many users show how much TikTok pays for 1,500 followers in Spain and the rest of the countries where it operates, such as Mexico, Argentina, or Colombia. The answer, unfortunately, will not please more than one.
THIS IS WHAT TIKTOK PAYS FOR HAVING 1,500 FOLLOWERS
Nothing. Absolutely nothing. Zero is the correct answer. And the reason responds precisely to the social network’s requirements to monetize the application’s content through the TikTok monetization program, also known as the Fund for Creators. Specifically, the latest update of the bases leaves us with the following requirements:
- To be over 18 years old.
- Accumulate more than 100,000 followers.
- Have more than 100,000 views in the last 30 days.
- Post original content by the TikTok Community Guidelines.
The previous list of requirements set the number of followers at 10,000 and an accumulation of 10,000 views in the last 30 days. Since the application’s algorithm now benefits all types of profiles, TikTok has decided to increase the minimum number of followers and views to monetize the content by 1,000% through the Creator Fund program. And it is that although in the beginning, it was allowed to monetize content from 1,500 followers, we have not found any reference to this figure in the bases of the application, which we can access through the following link.
HOW MUCH MONEY IS MADE ON TIKTOK WITH THE CREATOR FUND?
As with YouTube, a fixed amount cannot be estimated since these parameters depend on the user’s location, the impact of advertising on other users, or the cost per impression of the ad in question. It is well known that advertising in countries like the United States or Canada has a higher CPM (Cost Per Thousand Impressions), which translates into a greater contribution from advertisers to content creators. In Latin American countries, for example, this parameter is much more contained due to the lack of advertisers and the cost of advertising.
Starting from the previous base, some specialized media have made an estimate that sets between 2 and 3 euro cents the impact of 1,000 views. In videos that exceed 100,000 views, for example, we would obtain an average of between 2 and 3 euros. If we have a video with more than a million views, the average will range between 20 and 30 euros, much lower than what can be obtained on YouTube through Google’s monetization program. Tools like Exolyt allow us to calculate a direct estimate of earnings per video based on the number of followers and the average number of views a certain profile has.
In this case, the process is as simple as typing the username into the calculator to estimate an amount based on the above criteria. Automatically, the calculator will estimate a ratio where both the minimum and maximum profits are collected.
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